Test your ideas before you make decisions – anytime, in minutes.

The fastest way to understand your target audience. Scientifically grounded digital twins deliver valid insights within minutes.

What our customers say

"The great thing about AVA is that it lets me tackle questions I would otherwise never investigate because of the resources they would require."

Florian Gleißner

Cyperport

"With AVA, we were able to test product ideas and campaigns on fictional personas without having to spend a big budget as a startup. As a result, we fundamentally reworked one of our campaigns."

Maria Arbeiter

ExcavatorScout

"For new campaigns for my clients, I use AVAtwins to get a feel for the target audience's sentiment before we move into execution. On one project, it showed that our favourite variant wasn't the one that resonated best at all."

Madeleine Weber

Marketing Consultant

"I found the report really strong and entirely plausible. The user guidance was intuitive – you understand which step you're taking and why – and the preselected options made it even easier. An insight like "this is a distinct niche product" made immediate sense to us."

IT

Retail

"The suggestions for the sample and the right survey design were especially helpful. And I think it's great that it automatically researches the latest studies."

Lecturer

University

"Another tool had recommended variant A, but our own tests clearly pointed to variant B. With the survey and the image comparison, we were finally able to make sense of it properly. We mainly use it to form hypotheses quickly."

Online retail

Consumer Electronics

"AVA enables market research for us that would otherwise have failed because of the effort involved."

Almut Seifer

Vollcorner

Real audience insights without the heavy lifting

AVAtwins combines scientific market research with the speed and accessibility of artificial intelligence.

01

Market research everyone can afford.

AVA democratises professional market research. Create scientifically grounded analyses yourself – fast, reliable and without the budget of a traditional large-scale study.

30 minutes

from concept to your audience's answer

28 years

More than 28 years of experience in market research.

02

Digital twins based on real profiles

Surveys via digital twins based on the psychological data of real people.

03

Fast decisions through fast answers

No weeks-long fieldwork: AVAtwins delivers validated results in minutes – for fast decisions.

How AVA turns data
into decisions

Six steps from a scientific foundation to concrete decision support. AVAtwins simulates human behaviour based on real data, psychological models and scientific validation.

See how it works in detail →

1

Real market research data

More than 30 million survey responses from 28 years of market research.

2

Psychological models

Attitudes, values and decision patterns of real target audiences.

3

Scientific validation

Collaboration with various universities and researchers.

4

Digital twin

A synthetic representation of your target audience that behaves like real people.

5

Simulated interviews

Questions about products, concepts, claims or campaigns, for example – answers in minutes.

6

Recommendations

Clear, data-driven recommendations, reports & quality scores.

Back

AVAtwins gives you the answers. In minutes.

Criterion

Traditional market research

AVAtwins

Time to results

✕ Several weeks of fieldwork

Insights in minutes

Cost

✕Five-figure study budgets

A fraction of the cost

Access

✕Often only affordable for larger companies

Self-service for everyone

Data basis

✕Real people, sample size depends on budget

Unlimited number of digital twins

Target audiences

✕Niche audiences are hard to reach

No more recruiting limits

Made for everyone who needs to understand their target audience.

Find out how AVAtwins works for you.

Start-ups & SMBs

Validate ideas before you invest.

You have an idea but no budget for a traditional study? Test product ideas, pricing, names or your landing page message with your target audience – in minutes, not weeks. That way you go into your next customer or investor meeting with data, not assumptions.

Fast validationLow budgetSelf-Service

Marketing & media agencies

Pitch with data, not gut feeling.

Test campaign routes, claims, media audiences and concepts with your client's target audience before you present them. Within minutes you'll see which idea resonates most and go into the pitch with solid arguments instead of a gut feeling.

Data-driven pitchesCampaign testingAudience validation

Management consultancies

Recommendations backed by evidence.

Back up market entry, product or positioning recommendations with real audience data – without blowing the time and budget of a field study. Test hypotheses early, sharpen your reasoning and give your clients robust insights instead of experience alone.

Go-To-MarketLow budgetAudience validation

Brand & insights teams

From hypothesis to certainty.

Use AVAtwins for exploration and pre-testing – as a complement to your traditional research. Within minutes you'll see which hypotheses hold up, which questions need sharpening and where the main study is really worth it. That way your pre-field phase reaches well-founded decisions faster.

Brand-TrackingAd-hoc studiesSelf-Service

Mid-sized companies

Market research that fits your budget.

Test product ideas, campaigns and concepts with your target audience before you take them to market – in minutes instead of weeks and at a fraction of the cost of traditional studies. That way you make well-founded decisions even without your own market research department.

Product ideasCampaigns & conceptsGo-To-Market

Product & UX teams

Test concepts before roll-out.

Test features, concepts, wording and prototypes with your target audience before you move into development. You collect robust feedback in minutes rather than after long feedback loops – and prioritise your roadmap based on data instead of opinions within the team.

Concepts & wordingFeature testingPrototypes