Managing Director & Founder
Managing Director & Founder
Business Development
“For a long time, good market research was a question of budget and time – and that's exactly what we wanted to change. With AVAtwins, every team gets robust answers from its target audience in minutes, without compromising on sound methodology.”
Values that have guided our work for more than 28 years – at IWD market research and now at AVAtwins.
We focus on power insights that create strong leverage between the budget invested and the impact on the business. For us, market research is not an end in itself but an investment in growth.
We see surveying consumers as a partnership-based dialogue in which both sides win – consumers through better products and services, our customers through strategic optimisation.
Credibility and trust shape our actions, our communication and our thinking. They describe the spirit of our team and our customers alike.
Professional ethics and sustainability are at the heart of what we do – in the interest of our customers, consumers and our industry. Every contact is an opportunity to further build a good reputation.
AVAtwins is not a start-up without a history: behind the tool is IWD market research GmbH from Magdeburg – an established name in European market research since 1998. That experience goes into every digital twin.
Book a free, no-obligation initial consultation now – we look forward to hearing your question.
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