From question to answer – in six steps.

AVAtwins takes you from a blank page to a well-founded decision. No lengthy briefing, no weeks of fieldwork, no waiting. You carry out every step yourself, directly in the tool.

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Describe your topic & derive research questions

Start with what's on your mind: describe your topic, your idea or your question. The more context you provide – the aim of the study, background, open questions, relevant conditions – the more precisely AVAtwins works out the questionnaire for you. AVAtwins automatically derives the right research questions from your topic, methodologically sound and tailored to your goal.

Results in minutes, not weeks
Fully automatic suggestion by AVAtwins

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Define your target audience

Decide who you want to survey. Select your target audience by characteristics such as age, region, interests or behaviour – or start with a recommendation. AVAtwins then assembles the matching digital twins.

Build your audience with filters or a template
Niche and specialist audiences can be reached too

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Choose a survey method

Choose how the survey should be conducted to suit your question. Based on your topic, AVAtwins also suggests a method. From the depth of a one-to-one interview to the breadth of a representative survey, the right method is covered.

1:1 interview for depth & verbatim quotes
Focus group & quantitative survey for a broad audience

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Create questionnaire & discussion guide

From your topic, research questions and chosen method, AVAtwins creates the right research instrument: a structured questionnaire for quantitative surveys or a discussion guide for interviews and focus groups. Question types, scales and order are methodically structured. You review the draft, rephrase or add your own questions.

Questionnaire or guide – tailored to the method
Fully editable before launch

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Launch the survey

One click is all it takes: AVAtwins surveys the digital twins of your target audience. The answers are based on real market research data and scientifically validated psychological models, and are available within minutes.

Results in minutes, not weeks
Based on > 30 million real survey responses

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Reporting & recommendations

View the results in a clear report – approval ratings, verbatim quotes and comparisons between variants. AVAtwins summarises everything in clear recommendations and makes the report, charts and quotes ready to export.

Quantitative scores, verbatims & segmentation
Clear recommendations & report export

Your market research team – available anytime.

AVAtwins supports you from the first thought to the final decision. No agency briefing, no waiting for results.

Run it yourself instead of commissioning it
Well-founded answers in minutes
Scientifically validated & GDPR-compliant

Try it now

We answer the most frequently asked questions about AVAtwins.

AVAtwins is not a generic AI model but the result of a scientifically grounded market research approach developed over many years.

Its foundation is a unique body of data from around three decades of applied market research: thousands of qualitative and quantitative studies, millions of collected data points, panel and trend research, and the experience of more than 50 million face-to-face interviews. This historical depth enables the AVA Twins not only to reflect current opinions but also to understand developments in consumer behaviour, attitudes and decision-making processes over long periods of time.

AVAtwins was developed by IWD market research GmbH, a full-service market research institute established in 1998 with Europe-wide research experience in 25 countries. Together with its subsidiary MTI – Market Twins Intelligence GmbH, this market research knowledge built up over decades was combined with state-of-the-art AI technology. While IWD contributes its methodological expertise, extensive data and practical research experience, MTI continuously develops the platform's technological foundations and the scientifically modelled AI twins.

This combination of market research and AI is complemented by scientific collaboration with renowned universities, including LMU Munich, Otto von Guericke University Magdeburg and other research partners. The development of the AVA Twins is based on an interdisciplinary research approach that combines market research, psychology, behavioural economics, empirical social research and artificial intelligence. The aim is not only to describe human decision-making and purchasing behaviour statistically, but to model the underlying psychological mechanisms. On this basis, digital AI twins are created that realistically reflect attitudes, motives and behavioural patterns and enable well-founded forecasts of how target audiences will react to new products, brands, prices or communication measures.

Another key element is our understanding of quality. Since 2019, IWD market research GmbH has worked in accordance with the international quality standard ISO 20252 for market, opinion and social research. The associated requirements for methodology, quality assurance, transparency and data protection also shape the development of AVAtwins.

Our aim is not to generate as many answers as possible but to provide a robust basis for decisions. That's why AVAtwins relies on scientific modelling, continuous validation, transparent quality ratings and open communication of its own limitations. Where no reliable statements are possible, the platform makes this clear – instead of feigning certainty.

From question to answer – in six steps.

Describe your topic & derive research questions

Define your target audience

Choose a survey method

Create questionnaire & discussion guide

Launch the survey

Reporting & recommendations

Your market research team – available anytime.

We answer the most frequently asked questions about AVAtwins.

Ready to understand your target audience?

A brand of:

Developed with:

From question to answer – in six steps.

Describe your topic & derive research questions

Define your target audience

Choose a survey method

Create questionnaire & discussion guide

Launch the survey

Reporting & recommendations

Your market research team – available anytime.

We answer the most frequently asked questions about AVAtwins.

What is AVAtwins and what is it used for?

Who was AVAtwins developed for?

How were the AVA Twins created and why can you trust the results?

Are my data and content safe with AVAtwins?

Can AVAtwins replace traditional market research?

What types of market research are possible with AVAtwins?

In which business areas is AVAtwins used most often?

What do I need to prepare before using AVAtwins?

Ready to understand your target audience?

A brand of:

Developed with: